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Promotion coaching for Senior PM, Group PM and Director
I've coached 10+ PMs to promotion and built and led product teams of 20+, including as VP of Product at DAZN and a Senior Manager at Meta. Promotion is decided by people who need confidence you're already working at the next level, so we start with an honest read of where you are and what the next level expects.
What we cover
Where you really are
A diagnostic of the level you're operating at against your title, your strengths, and your top three gaps against the next level.
Scope that shows the next level
Finding work that demonstrates what the next level expects at your company, and making sure your peers, partners and your manager's manager can speak to it.
Your promotion case
Writing the case with evidence of impact, not a list of activity, and getting feedback well before the cycle.
Moving into managing PMs
Delegating goals rather than tasks, regular one-to-ones, timely feedback, hiring well, and stopping doing the work yourself.
Where to start
Book on Topmate. If you're not sure what you need, start with a 15 minute discovery call (£11). See all programmes and prices.
Level Up
You're staying put and want promotion. Diagnostic plus 3 monthly coaching sessions.
£600
Product management coaching
One 60 minute session on promotion, managing PMs or a stakeholder problem.
£209
Frequently asked questions
How do I get promoted to Senior PM or Group PM?
Promotion is decided by people who need confidence you're already working at the next level. Find out exactly what that level expects at your company, take on scope that shows it, and make sure your peers, cross-functional partners and your manager's manager can speak to your work. Ask them for feedback well before the cycle. Then write your case with evidence of impact, not a list of activity.
I'm moving from PM to managing PMs. What changes?
Your results now come through other people. The basics are: help each person see how their work connects to their own goals and the company's, remove what stops them focusing, hold regular one-to-ones, give timely feedback, and hire well in the first place. Delegate goals rather than tasks. The hardest adjustment for most new managers is stopping doing the work themselves.
How do I deal with a stakeholder who won't engage with my ideas?
Start by understanding their goals and their reality: what they're measured on, what they're worried about, and what their team can actually deliver. Then work out what you can give them that helps with those goals, and shape your proposal so it becomes their success too. I've used this to turn a resistant peer into one of my closest partners. It takes longer than pushing, but it lasts.
What happens in a session with you?
We start by agreeing what would make the session most useful. For interview prep, that is usually a timed mock interview with immediate feedback, then work on your structure or stories. For career coaching, I mainly ask questions to help you work out your own answer, and share direct advice when that is more useful. You leave with one or two specific next steps.
Also see: Meta PM interview · Amazon PM interview · All coaching
Last updated 9 October 2026.
Start with a discovery call
Fifteen minutes to talk through where you are and what you want next. I'll recommend a single session or a programme, and I won't push a bigger package than you need.